![]() ![]() Peroni Nastro Azzuro is known as the number one stylish beer brand in the market with a strong ethos around individualism, expressionism and inclusive style, with style as a reflection of the inner self embedded into its brand values. Peroni Nastro Azzurro is proud to sponsor GLAMOUR's ‘Fashion Designer’ Women of the Year Award. Read more from Glamour UK Fashion Director at large Alex Fullerton here or follow her on Instagram. ![]() A woman designing exactly what other women want to wear, who switches off at the weekend and looks after her employees? No wonder Nensi Dojaka is ruling the runway and is changing the industry, one dress at a time. Now I'm like, “ah, why I was so stupid?” Stupid isn’t a word that we would use to describe Nensi Dojaka… even genius would be putting it mildly. ![]() “On the BA course at London College of Fashion, we learnt a lot about production and running a brand but at the time I just wanted to do the creative part. Looking back, “I wish I paid more attention to the stuff that I thought was boring in college!” Nensi admits. Fashion is still mostly run by men but that's starting to change, so that’s good.” It's a very demanding industry and women already have a lot on their shoulders so it's not easy. “Most of our team is female and we are really close to the fitting model, I really care about feedback. Unless I have to do something urgent on the weekend, normally I'm like, ‘no, I'm going to switch off’.”ĭoes Nensi see a reason for her success? “It's a brand for women, designed by a woman,” she ponders. “I'm very close to my parents, my sister and my boyfriend and I try to separate the fashion industry and my work life from my other life, because I think that's a bit healthier. “There are a lot of people that made this whole thing happen!” While the support network of industry mentors may be strong, family comes first. “I don't want to leave anyone out…” she panics. Although her breakout moment happened during the pandemic, Nensi’s designs surpassed digital barriers through their magnetism and fresh take on sexy and empowered dressing.”ĭuring our interview Nensi reels off a list of women (including fashion critic Sarah Mower, Fashion East founder Lulu Kennedy, stylist Fran Burns and LVMH mentor Sophie Brocart) who have supported her in her journey so far but charmingly worries that she’s forgotten someone. The Nensi woman balances boldness with sensitivity, owning her body and actively choosing her image which is such a relevant notion today. “Merely two months after scooping the LVMH prize, Nensi won the Emerging Designer Talent award at The Fashion Awards in 2021. “Nensi Dojaka’s meteoric rise to fame has been nothing short of extraordinary,” enthuses Caroline Rush, Chief Executive, British Fashion Council. “I’m definitely not stuck here, it's by choice… and the whole way that London Fashion Week, the British Fashion Council and the NEWGEN scheme works make the difference (to young brands.)” Nensi is nominated for the BFC Foundation Award at next month’s Fashion Awards in recognition of her “major creative impact on global fashion” too. “I don't see myself anywhere else,” she laughs. One of those decisions was choosing to show in London. ![]() Work / life balance is very important to me and I try to enforce leaving at 6pm every day.” “I'm very close to the three people I work with every day, so it's like a little family. So, if something is really short, I usually do something asymmetric or unexpected or uglier to take away from that ‘normal’ sexy.”īut what is next? The autumn collection will be shown in February - just a few months away - and Nensi is busy in the studio, working on production, sales, design and looking after her employees. “As sexy as it is, I try to distort it with something, and make it not sexualised. Today female sexuality is no longer for the male gaze, it’s a demonstration of our confidence and Nensi’s clothes are more about how one feels in her designs and less about dressing to please others.” That’s a fashion philosophy we are here for and why Nensi is such a game-changing fashion force: subverting female sexuality and empowering women along the way. It’s how fashion girls want to dress… for ourselves. Tiffany describes that elusive desirability as being “simple yet full of details, sexy but subtle and tasteful. Nensi’s designs are indeed beautiful but they somehow chime with exactly what women want to wear, right now. Nensi’s collection has created a ripple effect on the minimal body con trend we have seen so much influence from her collection.” After creating a high summer capsule for the online retailer, Tiffany tells GLAMOUR that Nensi’s collection was “an amazing success. While a coterie of chic celebs have worn Nensi Dojaka, Tiffany Hsu, VP of fashion buying at, has seen Nensi’s designs become customer favourites too. ![]()
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